What is Digital Marketing/Online Marketing/Internet Marketing?
A new concept in Marketing has evolved during the last decade known as “Digital Marketing.”
Digital marketing's expansion since the 1990s and 2000s has changed the way brands and
businesses use technology for publicizing. As digital platforms are increasingly incorporated
into marketing plans and everyday life, and as people use digital devices instead of visiting
physical shops, digital marketing campaigns are becoming predominant and resourceful.
How does digital marketing fit into this definition?
"Digital Marketing/Online Marketing/Internet Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium."
Digital marketing methods such as search engine optimization (SEO), search
engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media
marketing, social media optimization, direct marketing (e-mails), display advertising, e–
books, and optical disks and games are becoming more common in our advancing
technology.
